Our story so far
New Malden Town Centre Partnership
In the face of immense challenges following the COVID-19 pandemic, our community came together with a shared vision of revitalizing our beloved town. With the support of Kingston Council, local groups, and individual residents, we formed the New Malden Town Centre Partnership—a collective effort to bring new life, connection, and opportunity to our town.
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A Journey of Progress
Back in 2022, with seed funding from the council and the GLA, we began laying the groundwork for our vision. It was a year of firsts: celebrating The Queen's Platinum Jubilee and Christmas with town-wide festivities, lighting up the High Street with winter tree displays and vibrant banners, and offering summer activities for children. Jubilee Square became a canvas for creative hoardings, and we revitalized the New Malden Business Forum, along with creating a digital business directory to support local enterprises.
By 2023, our efforts blossomed into something extraordinary. Through partnerships with artists like Julia Vogl and Carrie Reichardt, the 121 Collective, and Creative Youth, we explored themes of friendship, cultural diversity, and food. Together with local residents and businesses, we delivered an array of events, from the King’s Coronation celebrations to puppet theatre shows, horticultural swap shops, and farm-to-table experiences. We even opened a co-grow garden with Aulaw Organic, showing what’s possible when we come together as a community.
These projects didn’t just brighten our town—they strengthened the bonds that make New Malden a special place to live and work.
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2025: Strengthening community spirit
In 2025, New Malden Town Centre Partnership continued to strengthen community life, local enterprise, and environmental action across the town centre.
A key highlight of the year was the successful Good Food Green Fair in Jubilee Square, delivered as part of the King Athelstan Celebrations, bringing together residents, local businesses, growers, and community groups to celebrate sustainable food, culture, and creativity.
The Partnership also celebrated the success of the Co Grow Community Garden, working in collaboration with Aulaw Organic CIC. The weekly harvests showcased the impact of local food-growing initiatives, highlighting how community-led growing can strengthen resilience, skills, and neighbourhood connection.
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The year concluded with a well-attended town centre Christmas Party, bringing traders, families, and community organisations together in a festive celebration that reinforced New Malden’s strong sense of identity and shared pride.
Overall, 2025 was a year of practical environmental action, partnership working, and vibrant community celebration in New Malden town centre.
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A Message from the Chair
As Chair of the New Malden Town Centre Partnership, it has been my privilege to work alongside such a dedicated and inspiring community. Together, we’ve shown what can be achieved when we pull together, and I have every confidence that 2025 will bring even greater success.
Thank you for your continued support.
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Simon Edwards
Chair, New Malden Town Centre Partnership
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Our Aims
Collaborative Model
We work together with the local community, businesses and the Council
Our aim is to reflect the cultural diversity and interests of the local community, to promote the attractiveness and use of the town centre by:
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Developing, promoting and implementing a programme of activities, projects and events
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Widening and further improving the range of uses and activities in the town centre
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Identifying and securing improvements to the town centre environment and facilities.
Our Vision
A place where people connect
Our vision for New Malden is to build on its current strengths, for it to be a vibrant, interesting, friendly and popular place, successfully providing a wide range of local shopping, service, leisure, recreation, arts, culture and business uses in an attractive, safe and convenient environment, recognising and celebrating its cultural diversity and as a focus for local community activities.