The New Malden Partnership carried out a survey In March 2025 of 143 businesses in the High Street. Nearly a third of businesses responded.

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Overall the survey showed that:

• that businesses have a very positive view of the High Street as a pleasant, safe and community oriented place to trade.

• that there was a strong interest by businesses to work together to address various issues and promote trade.

• nearly all businesses that responded thought that having communityevents was good for business.
   

Identified as priorities were:

• promoting and publicising the High Street as well as issues such as car parking;

• not enough customers;

• making effective use of the business support services that the Council can provide;

• competition with online and neighbouring centres; and

• shoplifting, anti social behaviour and policing